Vicky is a social strategist and brand storyteller. As a Senior Associate, Digital, Vicky develops digital advocacy strategies and manages campaigns for natural resources, energy, and environment sectors.

She excels at creating narratives that raise brand profile and support GR objectives, while helping organizations build authentic online supporters. Vicky utilizes a blend of creative, analytical, and strategic insights to tell compelling stories.

Prior to Sussex, she worked at TVO, Ontario’s public broadcaster, implementing a digital-first strategic plan to engage younger audiences in current affairs — through a social media journalism project called The Thread, informed by artificial intelligence. She’s also worked at Ogilvy Hong Kong, with brands like Shangri-La Hotels and Resorts, IKEA and the Hong Kong Jockey Club.

Vicky's career began with clients in education, technology, and public institutions — leveraging social media as a catalyst for digital transformation and growth. These include Toronto Metropolitan University’s DMZ, the Toronto International Film Festival, and Galeries Ontario/Ontario Galleries.

Vicky holds a BA in Media Production from the RTA School of Media, at the Toronto Metropolitan University.

Outside of work, Vicky is an avid reader and knitter. She enjoys biking around Toronto and spending time with her family.