COMMUNICATIONS
& DIGITAL
We understand the power of people and technology. Together, we harness our ability to deliver tangible outcomes through the evolving landscapes of traditional and digital media. Our integrated digital and strategic communications approach amplifies your message and engages audiences - helping you achieve your goals effectively and efficiently.
Our Communications team is your trusted strategic thought partner, dedicated to elevating your profile, driving public awareness, and positioning you for success in your target market.
With extensive experience and expertise, what sets our Communications team apart is our deep understanding of Public Affairs and our ability to navigate complex regulatory environments to create a positive climate to advance your business interests. We assist clients in effectively communicating with the media, employees, regulators, governments, communities, NGOs and unions, often under the most demanding and sensitive circumstances. We excel in delivering comprehensive communications solutions that encompass every facet of your organization's needs.
From market shaping and brand building to media relations and strategic communications, we offer a wide array of services to meet your unique requirements. Our expertise also encompasses reputation management, community engagement, issues management, stakeholder engagement, strategic planning, and everything in between.
Capabilities
Market Shaping
Through our expertise and industry knowledge, we work with clients to effectively influence and shape the market environment to their advantage. Our approach is designed to create favourable conditions, drive industry growth, and establish our clients as key players in their sectors.
Corporate Communications
Recognizing the critical role of impactful communication in shaping perceptions, enhancing reputation, and driving organizational success, we specialize in delivering effective corporate communications strategies. We assist our clients in effectively conveying their values, goals, and differentiation to key audiences.
Media Relations
Our team of experts excels in strategically positioning our clients in the media. We leverage our deep industry knowledge and relationships to generate positive earned, owned, and paid media, in order to enhance visibility and increase influence.
Reputation & Issues Management
We help clients navigate change effectively by developing a comprehensive protocol and plan to protect corporate reputation. We ensure you are prepared in the face of pushback or emerging issues.
Social Good
ESG and DEI initiatives should authentically and meaningfully integrate into corporate culture. We help communicate corporate purpose and initiatives through differentiated communications tactics and channels that help secure and build goodwill.
In an age when public opinion is shaped by non-traditional sources and governments can be moved by the day-to-day whims of social media, a digital-first approach to advocacy and communications can have an outsized effect on real-world policy outcomes.
Sussex was an early adapter to that reality and our award-winning digital practice has helped some of Canada’s most influential advocacy organizations leverage digital tools to support their government relations goals. From campaign planning and building a public profile for an issue to mobilizing communities of supporters to advocate on your behalf, we work in lockstep with our Government Relations colleagues and client teams to offer a full suite of strategy, creative, design and campaign management services to help move your government relations goals forward.
Capabilities
Strategy & Positioning
Understanding how government, media, opposition and the public perceive your issue is central to unearthing the nuances needed to advance your agenda. We help clients “read the room” and craft campaign strategies that capitalize on the current political climate.
Campaign Planning & Advertising
It’s not enough to simply build an advocacy campaign and expect the right people to find it at the rates required to affect change. We specialize in developing and managing multi-channel targeted advertising programs that tailor the right mix of media and tactics to mobilize politically strategic audiences.
Digital Mobilization
Through Vox Advocacy, supporter surveys and strategic social activations, we arm your supporters with the tools and tactics needed to shape the political landscape and directly influence decision-makers.
Community Building
We don’t stop when the issue is won. Through social, content and supporter engagement strategies, we keep your advocacy community engaged and growing so you can reactivate them when you need them most.
We are not your typical creative agency. We know politics and how to position issues to win hearts and minds. We know where the political pressure points are and what’s needed to apply that pressure at the right time. We know the landscape and the players and leverage that expertise to keep our campaigns and creativity ahead of the fast-moving political curve. And we do it all in-house; from branding and strategy to creative, design, and execution, we own and manage a campaign from start-to-finish, ensuring every part is working in tandem to achieve your goals.
Capabilities
Strategic Branding
We approach branding with a political lens, understanding how voice, visual identity and design can shape a political narrative and how we can leverage those elements to position (or reposition) our clients and campaigns.
Website Design & Development
While messaging and narrative are critical, campaigns that produce policy change are driven by design. We leverage our years of experience and insights mobilizing audiences via digital platforms into every site to maximize your programs impact.
Creative & Collateral
From digital ads to leave-behinds, out-of-home to high-polish reports, infographics, presentation decks, social graphics, and event collateral, Sussex’s Creative and Design services team can provide what you need to tell your story.
Video Production
Video is fast becoming the medium of choice for the next generation of voters. Sussex’s in-house video production service does everything from 30-second commercials and digital short video to full-scale documentaries and animation.