George specializes in digital strategy, creative campaigns, brand storytelling, customer engagement and digital accessibility. He excels in developing impactful award-winning campaigns and driving customer engagement through compelling brand storytelling or effective marketing strategies. Additionally, George has expertise in public affairs and policy advocacy, where he advised governments and non-profits on digital inclusion and accessibility.

Throughout his career, George has delivered significant successes for clients. While at Shopify, he designed and executed a digital strategy that boosted cross-border e-commerce engagement, improving lead generation and brand visibility in international markets. He also spearheaded the launch of Diageo’s first direct-to-consumer platform, which resulted in a 40% increase in average order value and 77% growth in website traffic. At Sunglass Hut, he led a digital transformation that generated $53.1M in online sales, marking a 157% revenue surge.

Before joining Sussex, George held executive positions at leading global agencies and consultancies, driving digital innovation and strategic growth. He oversaw more than 550 employees across North America and played a key role in launching and expanding a Canadian agency presence across multiple cities. As President of a major agency, he drove digital consulting efforts across global clients such as GM, Microsoft, CISCO and Harley-Davidson.

George holds a Master’s in Strategic Foresight & Innovation from OCAD University and Strategic Thinking for CXO’s from Cambridge. He has been recognized with back-to-back Gold Cannes Lions (2023, 2024) for Mars/M&Ms and BMW USA. He has also been listed in Gartner’s “Magic Quadrant for Global Creative Companies” (2017-2019).

When not immersed in digital, George is competing in BBQ, rebuilding vintage motorcycles, or hitting the gym.